Work
SELECTED WORK
Korea entry assessments, each starting from the question a brand arrived with. Concept studies are fictional brands put through the same assessment a client gets.
Havrely
DENMARK · OAT DRINKS
Is “Nordic” a reason to choose an oat drink in a category that is already full?
Maison Verre
FRANCE · HOME FRAGRANCE
Should a premium candle be sold in Korea as a gift, or as something you buy for your own home?
Oficina Alva
PORTUGAL · HANDMADE TABLEWARE
Does a Portuguese tableware range fit a Korean meal — or does the set need redesigning first?
Fratelli Duna
ITALY · ESPRESSO
Is there room for traditional Italian espresso in a market led by third-wave roasters?
Mallee & Tide
AUSTRALIA · BODY CARE
Does “Australian native botanicals” mean anything to a shopper in the world's most crowded beauty market?
Vidde
SWEDEN · OUTDOOR APPAREL
Once gorpcore fades, is there still a lasting place in Korea for a premium Nordic outdoor brand?
CONCEPT STUDYA fictional brand, invented to show the work. The assessment behind it is real: our standard process, run end to end, with its labels and unknowns left as they came out.
NEXT ENTRY
If Korea is your next market, start with what can be known.